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Marketing Laboratory

Marketing students can further their understanding of basic marketing concepts in the lab through hands-on execution of various marketing initiatives. Students can explore diverse marketing problems in the lab such as enhancing web design, analyzing online browsing behaviour and testing promotional and advertising materials. The lab is equipped with various types of software that facilitate the design and pivoting of all types of marketing research projects. For example, students can carry out and participate in experiments, surveys, interviews and marketing data analysis. 

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