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Cuiping Chen
PhD (on leave)

Assistant Professor


Faculty of Business and Information Technology

Contact information

Business and Information Technology Building - Room 3044
North Oshawa
2000 Simcoe Street North
Oshawa, ON L1H 7K4

905.721.8668 ext. 2874


Dr. Chen's research interest centres on how information technologies such as the internet, customer relationship management (CRM) systems and e-procurement systems influence consumer behaviour, business-to-business (B2B) relationships and retail management. She has presented her work in several conferences including American Marketing Association (AMA), Society for Marketing Advances (SMA), and Marketing Management Association (MMA). She won the MMA 2005 Annual Spring Conference's Firooz Hekmat Award for Best Paper in Consumer Behaviour for the paper entitled The Antecedents of Customer e-Satisfaction.

Her teaching interests include:

  • consumer behaviour
  • customer relationship management
  • internet marketing
  • marketing management/strategy
  • retail management


  • PhD University of Arizona in Tucson, Arizona, United States
  • MSc Renmin University in Beijing, China
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