Skip to main content
Are you okay? Emergency/Crisis UOIT Home
juan

Juan Wang
PhD

Assistant Professor

Marketing

Faculty of Business and Information Technology

Contact information

Energy Systems and Nuclear Science Research Centre (ERC) - Room 2081
North Oshawa
2000 Simcoe Street North
Oshawa, ON L1H 7K4

905.721.8668 ext. 5440

juan.wang@uoit.ca


Background

Dr. Juan Wang's research interests lie in the areas of new product learning, experiential consumption, consumer choice and preferences, and consumer-brand relationships. In the course of her research, she employs lab experiments, develops online survey tools, and analyzes secondary data to conduct research in important substantive domains such as high-tech, hospitality and tourism, leisure and food industries.

Education

  • Bachelor of Business Administration Nanjing University of Science and Technology
  • MSc Ivey Business School in London, Ontario
  • PhD Western University in London, Ontario

Involvement

  • Selected publications

    • Noseworthy, Theodore J., Juan Wang, and Towhidul Islam (2012), “How Context Shapes Category Inferences and Attribute Preference for New Ambiguous Products,” Journal of Consumer Psychology, 22 (October), 529–54.
    • Johnson, Allison, Sankar Sen, C.B. Bhattacharya, and Juan Wang (2015), “Is ‘I Am Like You’ the Same as ‘I Like You’? Identification and Attachment in Consumer-Brand Relationships”, Review of Marketing Research, 12, 151-74.
University of Ontario Institute of Technology logo