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Juan Wang

Assistant Professor


Faculty of Business and Information Technology

Contact information

Energy Systems and Nuclear Science Research Centre (ERC) - Room 2081
North Oshawa
2000 Simcoe Street North
Oshawa, ON L1H 7K4

905.721.8668 ext. 5440


Dr. Juan Wang's research interests lie in the areas of new product learning, experiential consumption, consumer choice and preferences, and consumer-brand relationships. In the course of her research, she employs lab experiments, develops online survey tools, and analyzes secondary data to conduct research in important substantive domains such as high-tech, hospitality and tourism, leisure and food industries.


  • Bachelor of Business Administration Nanjing University of Science and Technology
  • MSc Ivey Business School in London, Ontario
  • PhD Western University in London, Ontario


  • Selected publications
    • Noseworthy, Theodore J., Juan Wang, and Towhidul Islam (2012), “How Context Shapes Category Inferences and Attribute Preference for New Ambiguous Products,” Journal of Consumer Psychology, 22 (October), 529–54.
    • Johnson, Allison, Sankar Sen, C.B. Bhattacharya, and Juan Wang (2015), “Is ‘I Am Like You’ the Same as ‘I Like You’? Identification and Attachment in Consumer-Brand Relationships”, Review of Marketing Research, 12, 151-74.
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