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Crisis Centre

Terry Wu
PhD

Professor

Marketing

Faculty of Business and Information Technology

Contact information

Business and Information Technology Building - Room 2016
North Oshawa
2000 Simcoe Street North
Oshawa, ON L1H 7K4

905.721.8668 ext. 2623

terry.wu@uoit.ca


Background

Dr. Terry Wu joined the University of Ontario Istitute of Technology as a Full Professor in 2003. He was the founding Director of the Management Development Centre. Dr. Wu developed the university's first master’s certificate programs in municipal management, project management, and information technology management. Previously, he was a Full Professor in the Faculty of Business Administration, University of Regina, Saskatchewan, Canada.

Dr. Wu has received numerous research and teaching awards, including the Teaching Excellence Award at the University of Regina.  He has established extensive research collaborations with researchers in Australia, Canada, Japan, and the U.S. over the years. He has had visiting positions in several U.S., Hungarian, and Japanese universities. He has lectured extensively in Japan, Mexico, and the U.S.

He has published numerous articles in refereed journals, books, book chapters, and conference proceedings. His recent publications include two books entitled International Marketing of Higher Education and Emerging Issues in Global Marketing: A Shifting Paradigm.

Dr. Wu has served as a board member of the Greater Oshawa Chamber of Commerce. He has also served on the University of Ontario Institute of Technology Board of Governors.

Education

  • Bachelor of Arts University of Prince Edward Island
  • Master of Arts University of Manitoba
  • PhD University of Manitoba

Research and expertise

  • international business
  • global marketing
  • marketing of higher education 
  • North American Free Trade Agreement
  • international trade policy
  • marketing of smart toys
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