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This area of study develops and deepens your knowledge of consumer behaviour, marketing research, digital marketing and strategy formulation in a dynamic environment.

Courses include:

  • Advertising Management
  • Brand Management
  • Communications
  • Consumer Behaviour
  • E-marketing
  • Marketing Channels
  • Research and Strategy

Career opportunities include:

  • advertising executive
  • brand manager
  • channel manager
  • marketing co-ordinator
  • marketing researcher
  • retail manager
  • sales manager
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